£100K energy efficiency marketing budget for Local Authorities

Posted: May 22, 2012

Home energy efficiency experts, Enact Energy, are offering local authorities across Britain the opportunity to take part in a £100,000 marketing campaign during June to encourage their local residents to take advantage of free home insulation before the Carbon Emission Reduction Target (CERT) funding permanently ends later this year. The fund will pay for letters to be posted out from the local authorities to more than 1 million homes next month advising them of the impending deadline and encouraging them to come forwards to apply for a free home insulation assessment.

The free insulation offer will, subject to survey,  enable all households with less than 60mm of loft insulation and all homes with an empty cavity wall to be insulated free of charge, regardless of their income.  Households with some of the lowest incomes, also known as the “Super Priority Group” and often those found to be in fuel poverty, will also receive a payment of £200 to help them towards their energy bills.

To encourage a wider take up of energy efficiency and renewable energy, households will also be offered a £500 discount voucher for Solar PV and a £200 discount should they wish to upgrade their boiler to a more energy efficient model.  With Enact currently running a 20% solar sale till the end of June, residents who combine this with the special discount voucher could benefit from a 3.92kWp solar PV system fully installed for as little as £6,299 which would give a payback of less than 7 years when taking into account all savings and Feed-in Tariff payments.

Jamie Champness, Partnership Manager for Enact said “Despite years of cheap subsidised home insulation, there remain millions of homes without adequate loft and cavity wall insulation.  Most people will not realise just how heavily subsidised the insulation has been over the last decade and will be shocked next year when under the Government’s new initiative ‘Green Deal’, they are asked to pay full price which could be as much as £1,000 for a fully insulated detached home.  In the last 6 months of this year, insulation is benefiting from the largest grants ever as energy retailers try to meet their CERT targets.  There therefore has never been a better time for householders to take advantage of the free insulation and as a trusted organisation, local authorities can play a vital part in getting this message out to their residents through the free marketing funded by Enact.”

Since its launch in 1996, Enact has grown to become one of the UK’s most experienced home energy efficiency businesses and has partnered with over 100 local authorities across Britain to help their residents to save energy.  Local authorities taking part in the campaign will receive a full report detailing which homes have received the works to enable tracking of any fuel poverty or carbon reduction targets.  Enact manages the entire mailing from start to finish ensuring minimum effort is required by the council energy officer in addition to a zero cost implication for the council.

Local authorities interested in running a marketing campaign in their districts should contact Enact Partnership Manager, Jamie Champness on 07807 297 280 or email him on: Jamie.champness@enactenergy.com.    

 

About Enact

In April, Enact Energy was awarded the status of “Pioneer” Green Deal Provider by DECC, one of only 22 companies to have been approved by DECC to become accredited ahead of the launch of Green Deal in October 2012 and also in the same month became a member of the Green Deal Finance Company.

With upcoming requirements under the reinvigorated Home Energy Conservation Act (HECA) for local authorities to report on Green Deal, the new service from Enact provides a straightforward route for councils to meet their obligations with minimal staff resource and more importantly, zero cost.

All works are completed through a national network of quality assured installers, with Enact managing the customer journey from start to finish with product procurement and warranty management also fully controlled by Enact to maintain quality control. 

Adrian Wright, Founder and Chairman of Enact said: “Having worked with and on behalf of local authorities for more than 16 years, we fully understand how difficult it can be for home energy efficiency campaigns to be properly resourced both in terms of officer time and the financial cost of delivery.”

In addition to working with local authorities, Enact is also the exclusive management company selected by Tesco and Marks and Spencer to deliver their nationwide home efficiency services through a white label service. 

To find out more about Enact Energy visit www.enactenergy.com or call 0870 442 7601.

News

Hundreds of Cornish residents visiting the Cornwall Home Show at the end of the April will have the opportunity to see how they can significantly cut what for many are becoming increasingly crippling energy bills, as part of the Government’s newly launched Green Deal initiative.

Twitter Feed...